Key West Real Estate Advice – Dean Townsend Team

BUYING YOUR KEY WEST DREAM HOME

Posted by Dean in Key West Real Estate Advice

The trademark white picket fences, welcoming front porches and gingerbread adornments of our island’s historic homes evoke the cherished, uncomplicated style of living enjoyed by our grandparents. Only a distant memory in most places, Key West offers an authentic lifestyle of strolling to dinner at neighborhood eateries, visiting with friends and neighbors, and watching the world pass by from a wicker porch swing. We bet you will love living in Key West as much as we do!

Countless people fantasize about owning a home in Key West. Each year hundreds of lucky dreamers descend on our island looking for a charming Victorian cottage, stunning seaside condominium, or historic Old Town estate. The best thing about our job is putting our twenty years experience selling Key West real estate to work, helping our clients find their perfect island home.

As decades-long Old Town residents, we know our community and its neighborhoods well. Whether you are longing for a part-time tropical escape, or you choose to settle into island life permanently, we will help you discover the home of your dreams. With our vast local knowledge and stellar reputation for honesty, sound judgement and rolling up our sleeves, we will work with you to create your Key West vision.

In 2018, Key West was named TripAdvisor’s “Most Excellent” Place to Travel Worldwide. In addition to winning the “Most Excellent” Cities Overall category, Key West also came in first place for “Most Excellent” Cities for Restaurants and eighth for “Most Excellent” Cities for Experiences. With this international acclaim and attention, we believe it could not be a better time to invest in Key West real estate.

When you team up with the Dean Townsend Team to discover your Key West dream home, we focus on you; your goals, priorities, investment and dreams. On your journey to realize your vision, we’ll be there for you every exciting step of the way.

530 Grinnell Street, Key West, Florida—$799,000.

DEAN TOWNSEND TEAM
Dean Townsend, REALTOR®
Keller Williams Key West Compass Realty
333 Fleming Street, Key West, FL 33040
305-942-1369 • www.DeanTownsend.com

CHANGING THE EXTERIOR COLORS OF YOUR KEY WEST HOME

Posted by Dean in Key West Real Estate Advice

In most cases you can change the exterior colors of your Old Town Key West home if you go about it the right way. The process may seem a bit complicated, but it will save you time and money if you follow the rules and procedures. You will have to submit a completed application for painting/repainting to the Building Department counter at 1300 White Street—by the parking lot entrance to City Hall—along with a current photo of part of the house that will be painted, a photo of the structure from the street/sidewalk, paint chips, descriptions of painting to be done and the $10.00 staff approval fee for residential painting.

You can download the required HARC application at www.cityofkeywest-fl.gov/egov/documents.

The painting of Key West’s historic homes is overseen by HARC (Historic Architectural Review Commission). HARC’s design guidelines in Key West’s Historic District are intended to preserve and protect the architectural environment and unique character of its historic neighborhoods—Key West’s #1 tourist attraction. There are many structures outside of the historic district that are contributing to the historic district and HARC has jurisdiction on all exterior changes to the buildings.

HARC’s Historic Architectural Guidelines for the City of Key West are available on the city’s website at www.cityofkeywest-fl.gov. To confirm if your home is under HARC regulation contact the HARC staff at HARC@cityofkeywest-fl.gov.

While most wood frame buildings in Key West were historically white or unpainted, the use of muted colors may be approved by HARC. The colors below are recommended by HARC as appropriate within the historic zones. Other colors may be used if supported by historical documentation, or by evidence of underlying paint.

TRADITIONAL COLORS OF KEY WEST
Doors: white, black, red, dark green, natural finished wood
Exterior Siding or Body: white, pastels, light gray, beige, buff
Exterior Trim: white, off-white
Porch Ceilings: light aqua, light blue, white
Lattice: dark green, white
Foundations: natural, gray
Wood Fences & Gates: white
Iron Fences & Gates: dark green, white
Masonry Walls & Fences: white, beige, gray
Railings, Balusters & Porches: white
Metal Roofing: silver
Asphalt Roofing: gray, white, black
Shutters: white, black, gray, dark green

HARC suggests when choosing colors to try and select a combination that will highlight the architectural details of the building. Typically, one color for the body and one for the trim will bring the architectural details into focus. Additional colors may be appropriate for subtle highlighting for porch ceilings, porch floors, foundations, etc. HARC recommends saving paint chips of significant contributing historical buildings so that a paint analysis may be done to determine the appropriate historical colors. To help preserve the cultural heritage of Bahama Village, the contemporary addition of brighter Caribbean colors may be acceptable within this neighborhood of the Historic District. Colors for new proposed additions that stand out from a contributing building or its neighbors are prohibited. If a new addition for a non-contributing structure proposes colors different from the main building, the colors need to be harmonious and like ones found within the adjacent urban content.

If you haven’t decided on your Key West cottage’s color scheme, you might want to wander around Old Town snapping pictures of historic homes sporting color combinations that speak to you. Pickup a selection of paint chips with HARC approved historic colors at Strunk Ace Hardware on Eaton Street and play with color combinations over a glass of wine with friends and neighbors. Once you have decided on the perfect color scheme head over to City Hall and get the permit process rolling.

DEAN TOWNSEND TEAM
Dean Townsend, REALTOR®
Keller Williams Key West Compass Realty
333 Fleming Street, Key West, FL 33040
305-942-1369 • www.DeanTownsend.com

This entry was posted in Homes We Love, Key West Real Estate, Key West Real Estate Advice, Painting Your Key West Home and tagged Classical Revival Architecture, Florida Keys, front porches, gingerbread, homes, Key West cottage style, Key West cottages, Key West estates, Key West history, Key West painting rules, key west real estate, Key West Renovations, Old Key West, Old Town, real estate, Victorian gingerbread on January 30, 2019.

SELL YOUR KEY WEST HOME THIS SUMMER!

Posted by Dean in Key West Real Estate, Key West Real Estate Advice

If you were to ask most Key West real estate professionals what’s the best time of the year to sell your charming Victorian cottage, historic Old Town estate, or turnkey oceanfront condominium, one definitive answer would prevail. Almost every REALTOR® would declare that high season (Christmas through the middle of April) is the best time to list your home for sale. If you ask us, we would tell you that summer is the most opportune season to market and sell your Key West home.

Before the internet changed the way that people shop for real estate, winter and early spring were unquestionably Key West’s premier home buying seasons. In the not-so-distant past, tourists and snowbirds flocking to our tropical paradise in the winter and early spring could only shop for the Key West home of their dreams while they were on the island. Images of shoppers and dreamers peering at the FOR SALE flyers taped to the window panes of Duval Street’s realty offices still linger in the minds of long-time island REALTORS®. Visiting buyers once combed through a plethora of real estate ads in every edition of the Key West Citizen and showed up at Sunday open houses in droves. The job of matching buyers with properties fell primarily to real estate professionals working from printed listing books. REALTORS® took their clients on showings to introduce them to properties. Today’s technology has certainly changed the Key West buying and selling real estate equation.

With the proliferation of smart phones and real estate websites like Zillow.com and Realtor.com, buyers now have a real estate assistant in their pocket. Armed with the ability to keep up with Key West’s real estate market in real time—with a touch of the finger—our clients become educated on our market and have a list of properties that strike their fancy before we ever set up the first showing appointment. Current technology has opened the Key West real estate market to buyers around the country and around the world: 365 days a year.

Home buying culture in Ohio, Pennsylvania, or Georgia is not firing on all cylinders during the winter and early spring. In most cities and towns across the United States, buyers are accustomed to searching for homes in the late spring and summer months when residential sales kick into high gear. They bring this engrained home buying behavior to their quests to purchase their Key West dream homes, looking to buy outside of our traditional buying season.

It is not as if Key West boards up its windows for the summer. From Hemingway Days, to the Key Lime Festival, to Bone Island, to Lobsterfest, numerous festivals and events keep people coming to the island throughout the summer months. For most Americans, escaping to the beach is not a winter activity. These summer visitors to Key West are summer home buyers.

Throughout the year, Island Hunters, Caribbean Life, This Old House and other extraordinarily popular real estate and home improvement shows are keeping Key West in the mind’s eye of those looking to invest in an island home. NASCAR superstar Dale Earnhardt Jr. and his designing wife Amy are shining the spotlight on Key West with their new four-episode home renovation series, Renovation Realities: Dale Jr. & Amy, currently airing on the DIY Network. These television series are undoubtedly building Key West’s summer real estate market.

The Key West real estate industry has been slow to respond to the evolution of its market. Clinging to the past like the yellow kitten on the 70’s Hang in There Baby poster, many of the island’s 350 REALTORS® have been slow to embrace the changing real estate environment. Many of them council their sellers to take their properties off the market at the end of the traditional selling season or to wait to offer their homes for sale until high season rolls around—sticking to the outdated model that no one buys in the summer. We often ponder if these real estate professionals simply do not see the new reality, or are they just reluctant to give up the extended vacation lifestyles, that the slower summers of days gone by, allotted them. Their loss is our gain.

With summer’s arrival, we are geared up for our busiest time of the year. We wholeheartedly embrace the opportunities that Key West’s hot summer selling season presents. Each year, fifty percent of our annual business is generated from June through September. Knowing that summer buyers are actively in the market to find their own corner of paradise, we encourage our sellers to offer their properties for sale. With significantly fewer homes on the market, competition is significantly reduced. While listings may not see the number of on-site lookers, the tally of potential buyers viewing their homes online will be much greater. When summer buyers schedule a private tour of a property, more than likely, they will be serious prospects. With the number of listings at historic lows, this summer will undoubtedly prove to be a strong seller’s market in Key West.

Don’t buy the line that the summer season is not the time to market and sell your Key West property. The exploding online marketplace for our island’s real estate attracts qualified buyers outside of the traditional selling season. With less competition, more exposure, serious buyers, and low inventory we believe this summer is an excellent time to sell.

Call on us to sell your property for the highest price, in the shortest amount of time, and with the least amount of hassle. We don’t just list properties, we market and sell homes.

THE TOWNSEND TEAM
Dean & Keith Townsend, REALTORS®
Keller Williams Key West Compass Realty
333 Fleming Street, Key West, FL 33040
305-942-1369
www.deantownsend.com
www.Facebook.com/DeanTownsendSellsKeyWest

STAGING YOUR KEY WEST HOME FOR SALE

Posted by Dean in Home Staging, Homes We Love, Key West Real Estate, Key West Real Estate Advice, Key West's Top 10's

In today’s digital technology driven real estate market, staging your Key West home is essential for successfully marketing and selling your property. Web appeal is the new curb appeal. According to the National Association of REALTORS®, 100% of buyers use the internet to search for a home and 70% tour the inside of properties online. While a well-written online description is important in conveying your home’s selling points, high quality digital images of your beautifully staged home will speak volumes and garner the most attention. Before the photographer shows up to capture your home’s story in pictures, make sure it is ready to win the hearts of buyers.

Dedicating your time, energy, and budget toward staging your home will benefit your bottom line on closing day. Staged homes sell for 17% more on average than non-staged ones—and they sell 87% faster.

We have broken down the somewhat daunting task of staging your Key West home into ten fundamental elements that will help potential buyers fall in love with your property and make a winning offer.

LET THE LIGHT SHINE IN
Key West plays a leading role in the Sunshine State with an average of 259 sunny days a year. Buyers are drawn to the island’s sunshine like Ernest Hemingway was to a whiskey & soda. When staging your home, let the light shine in. Clean your windows and doors: inside and out. Take down heavy window treatments. Throw open the curtains and pull up the shades. Replace burned out lightbulbs. Turn on all the lights in your home for the photoshoot and for every showing.

REFLECT ISLAND LIFE
Buying a Key West vacation home is not just about purchasing a property, it is about embracing a lifestyle. Whether your property is a Victorian cottage, a Classical Revival estate, or a modern seaside condominium, adding elements that evoke our tropical island’s sand, sea, and sky will help buyers feel they are coming home. Casually placing a conch shell on a side table, featuring paintings and sculptures by local artists, and displaying orchids and tropical cuttings, will connect buyers emotionally to your property through a sense of place.

SPIC AND SPAN IT
Grandma used to say, “Soap is cheap, and water is free.” Water may no longer be free, but the cost of water and cleaning supplies is a small price to pay for the payoff they provide. With a little elbow grease, a super clean home is easy to achieve. We have learned from experience that buyers will look past outdated kitchens and bathrooms when they are spotless, and they will see dollar signs when dust, dirt, and grime cover expensive finishes and furnishings. Cleanliness and staging go hand in hand.

COLOR IT KEY WEST
If the exterior of your home needs a fresh coat of paint, color it Key West to capture the attention of buyers. When successfully selling any product, you must give buyers what they want. People dream of owning an island escape that looks like their fantasy. Reflect the island’s tropical hues in the colors you paint your home and you will harness the imagination of eager buyers.

CREATE CONVERSATIONAL AREAS
In today’s chaotic world, people are longing for a simpler time—one of visiting with neighbors and spending quality time with family and friends. Placing both indoor and outdoor furniture in arrangements that are conducive to conversation creates a welcoming sense of home that elicits positive responses from buyers.

BOX IT UP
Declutter, declutter, declutter! Removing unnecessary items is essential to make your rooms feel tidy and spacious. Buyers can’t see themselves living in your home if they can’t get past an overabundance of knickknacks, art, furniture, or plants. You are going to be relocating anyway, so box up your beloved treasures and store them away, ready for your upcoming move.

MISTER FIX IT
Don’t wait until the inspection period to make necessary repairs to your property. Potential buyers see every cracked window and broken fixture as a reduction to your asking price. The clear majority of Key West’s buyers are looking to purchase move in ready properties. Multiplying minor repairs can distract people from making the lasting connection that will lead them to purchase your home.

SHOWCASE OUTDOOR LIVING
Indoor/outdoor living is one of Key West’s greatest marketing features. Staging your home to showcase a flow from inside to outside is an important component of selling our coveted tropical island lifestyle. Many buyers are coming from regions where, avoiding the elements, they spend much of the year indoors. They are accustomed to living in much larger spaces than are typically found in Key West. Painting the picture that your outdoor relaxing and entertaining spaces are a natural extension of your home is vital to help buyers overcome the sticker shock of living in paradise.

FOLLOW YOUR NOSE
Unpleasant odors can tank a showing. Neutralize unwelcoming pet, food, bathroom, and musty smells. Ban smoking in your home. Avoid scented air fresheners, scented candles, and perfumes—you never know what will be a turn on or a turn off for buyers. Opening your home to the island’s clean fresh air is always a good bet. Don’t forget to take out the garbage before every showing.

SHOP THE WHITE SALE
Nothing is more inviting than a bed adorned with beautiful linens. Invest in the best bedding you budget will allow. Fluff your pillows and make your beds with freshly laundered, crisply ironed sheets before your photoshoot and for each showing. Make sure your bathrooms are well appointed with fresh towels. Create an environment that says luxury resort and buyers will want to check-in for a lifetime.

Ensuring that your home is ready for its close-up—before it is photographed and for every showing—is essential for getting your home sold for the highest price, in the shortest amount of time. Stage with the intent of empowering potential buyers to fantasize about living the laid-back Key West lifestyle in your home. Create a picture-perfect environment through staging and you will reap the rewards on closing day.

THE TOWNSEND TEAM
Dean Townsend, REALTORS®
Keller Williams Key West Compass Realty
333 Fleming Street, Key West, FL 33040
305-942-1369, www.DeanTownsend.com

“The reports of my death have been greatly exaggerated.” Mark Twain

Posted by Dean in Homes We Love, Hurricane Irma, Key West History, Key West Real Estate, Key West Real Estate Advice

One week has passed since Hurricane Irma began picking a fight with our beloved island. We are glad to report that the bitch did not win. Life in Key West has not been easy for us over the past seven days. Together, we faced many challenges and overcame countless obstacles. We have witnessed the best of our island community: friends, neighbors and strangers looking out for one another.

Our 1890’s cottage on Olivia Street suffered no damage—although waves of our neighbor’s trees are resting on our fence. As we checked on the places of our friends, neighbors and clients, we found intact homes waiting for their families to return. Texting them images of their standing strong houses brought us a joy we will never forget.

CNN may be reporting that 90% of Key West’s structures are damaged or destroyed, but that is not true. Very, very few of the island’s buildings are in bad shape—and most have gone unscathed. Trees are down everywhere, but our endless summer will breathe new life into our once beautiful tropical canopy.

As our hearts ache for those in the Middle Keys that have lost their homes and livelihoods, the residents of Key West will be here to help them rebuild their lives. As evacuees begin their journey back home, we will welcome them with open arms.

Our corner of paradise might be temporarily down, but it is not out. As Mark Twain said, “The reports of my death have been greatly exaggerated.”

—Dean & Keith Townsend, Grateful Key West Citizens